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## 什么是CDP? > 埋点,分群,分析,营销 ![](https://img.kancloud.cn/4d/28/4d2827e24e6dc37fc8045e8308eeb92a_737x656.png) 参考:https://kdocs.cn/l/cltkLq7NzmlS [金山文档] 《DTC品牌私域用户运营手册》.pdf ***** 具体流程: ![](https://img.kancloud.cn/ee/7c/ee7ce858fcce302eb69dc14d64b84f0b_1152x250.png) 具体功能模块: ![](https://img.kancloud.cn/c2/d7/c2d7db57cb0bc56433577b1fa673f2fe_1080x763.png) workflow工作流: ![](https://img.kancloud.cn/e7/37/e7371fad202230d602e141956c587f16_791x657.png) ***** ## Matomo:埋点和获取数据部分: [User guides Archive - Analytics Platform - Matomo](https://matomo.org/docs/) 分析功能如下,替代神策! demo: [Demo Site - 2021-12-06 - Web Analytics Reports - Matomo](https://demo.matomo.cloud/index.php?module=CoreHome&action=index&idSite=1&period=day&date=yesterday#?idSite=1&period=day&date=yesterday&segment=&category=Dashboard_Dashboard&subcategory=1) ## Analytics features (Premium) 1. [Funnels](https://matomo.org/docs/funnels/) 2. [Session Recordings](https://matomo.org/docs/session-recording/) 3. [Media Analytics](https://matomo.org/docs/media-analytics/) 4. [Heatmaps](https://matomo.org/docs/heatmaps/) 5. [A/B Testing](https://matomo.org/docs/ab-testing/) 6. [Custom Reports](https://matomo.org/docs/custom-reports/) 7. [Form Analytics](https://matomo.org/docs/form-analytics/) 8. [Roll-Up Reporting](https://matomo.org/docs/roll-up-reporting/) 9. [Cohorts](https://matomo.org/docs/cohorts/) 10. [Advertising Conversion Export](https://matomo.org/docs/advertising-conversion-export/) 11. [Search Engine Keywords Performance](https://matomo.org/docs/search-engine-keywords-performance/) 12. [Users Flow](https://matomo.org/docs/users-flow/) 13. [Multi Channel Conversion Attribution](https://matomo.org/docs/multi-channel-conversion-attribution/) 14. [Login with SAML Authentication](https://matomo.org/docs/login-saml/) 15. [White labelling Matomo](https://matomo.org/docs/white-label/) ***** ## mautic 运营工具部分: > Mautic自动营销系统是一款海外的开源自动营销系统,自2012年上线以来已经经过了7年的不断完善和升级,是目前市场上功能最强大的开源自动营销系统。 ![](https://img.kancloud.cn/74/fa/74faa3e12f8e2bc1e148788f66d1c255_761x192.png) ***** #### 1,用户行为跟踪: ![](https://img.kancloud.cn/9c/17/9c17d676182aeb57c024ae9793809175_1476x432.png) ![](https://img.kancloud.cn/3a/29/3a29c08a47311d2f2b81aa291c9991ef_933x465.png) #### 2,触发: ![](https://img.kancloud.cn/d8/42/d8422a23ce95b81275fb5ff5749344e9_1430x464.png) ![](https://img.kancloud.cn/dc/ba/dcba76cabfd153b7c56ded106df85579_646x382.png) #### 3,动作流程: ![](https://img.kancloud.cn/da/fb/dafb1db0001be3b051686f7016137a37_1473x525.png) ![](https://img.kancloud.cn/fd/c4/fdc448c110edd9f13c22e212544677b7_681x820.png) #### 4,营销工具: ![](https://img.kancloud.cn/88/f3/88f37ec82ed28f5f01c2bb80ec35d0e4_1461x574.png) 参考文章:[如何安装Mautic? 搭建一套免费的自动营销系统-Mautic开源自动营销系统实践(1) - 知乎 (zhihu.com)](https://zhuanlan.zhihu.com/p/99313282) 对接工具: [Mautic无代码集成 | Mautic无需开发API对接 | 集简云无代码集成平台 (jijyun.cn)](https://jijyun.cn/mautic.html) ![](https://img.kancloud.cn/e0/63/e06367be729cbc2c31e9e14d35f6349e_1439x415.png) 试试 DEMO: [Dashboard | Mautic (softaculous.com)](https://demos6.softaculous.com/Mauticwaftilgowq/s/dashboard) 账号密码: admin **password** ![](https://img.kancloud.cn/34/10/34109999a46b28ed407831cbd099dd42_1561x780.png)